The Truth About XP Deus V3.2-V5.X, page 2

2. A Brilliant Business Plan of XP Metal Detectors

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If you did not know, the "real" Deus detector is its search coil, not the remote controller. The fact that one can make two Deuses from one by using just two coils, two stems, one remote controller and one set of wireless headphones proves that. The remote controller and the headphone wireless module only contain the interface, i.e. they are used to control the machine and to give visual and audio feedback to a Deus user.

In other words, the XP engineers incorporated the fundamental electronics into the coil chassis and enabled the user to control the Deus via the wireless remote controller or the wireless headphone set. Traditionally every other metal detector embeds its "brain" - the basic detecting electronics, in a control box. This is why most Deus users believe that the Deus' heart and brains reside in the remote controller, and consider the Deus coils… just accessories.

In reality, the Deus buyers basically spend $290 (245.00 EURO) for the telescopic stem, $899.00 (762.00 EURO) for the remote controller with LCD, $370 (315.00 EURO) for the WS4 headphones (or $470.00 (400.00 EURO) for WS5 headphones) and another $400-$600 (340.00 - 510.00 EURO) for the coil-detector. Now, every time a Deus owner buys an additional LF or HF coil, he/she actually buys another $400-$600 metal detector with a circuit board and the built-in battery.

In order to get the most out of any coin/relic hunt site, the Deus user needs at least one additional search coil - an 11" coil for detecting medium-to-large-sized, deeper targets. If the hunt site, like the site of the former homestead or place of business (a tavern, mill, smithy, etc.), may possibly contain coin hoards or artifact caches, an 11 x 13" coil is required to locate them.

If the hunt site also contains the tiniest coins (6 mm in diameter) and thin-sectioned, non-ferrous relics, the HF coil is needed for the absolute superficial clean-up. In this case, one must spend on average extra $950 to purchase two additional coils! Actually, it would be like buying two more metal detectors - two circuit boards and two batteries, and having in total three detectors instead of one (traditionally one only pays once for the circuit board and a battery) with three regular search coils.

With the never-ending updates of the Deus firmware, XP Metal Detectors had figured out a way to sell two or even three coils (detectors) to the Deus users with every new major firmware update! And XP charges for each coil/detector roughly what one would pay to buy a decent, mid-range metal detector. This business plan of XP Metal Detectors is simply ingenious!

XP's declaration that "our free software updates allow the user to benefit from our advancing technology without the need to buy a new detector every time" held true only until the V4.0 was released along with the new HF coils which it was designed for. At that point, it started looking pretty obvious that to use any major firmware upgrade to its fullest or improve the operating capabilities and some functionalities of the Deus, purchasing new search coils/detectors released along with it would be a must.

And the following XP's statement proves it: "the original coils, headphones and remote control will work with the new version 4.0 update, although some new menu features will not be accessible unless the new accessories are connected." The "unless the new accessories are connected" portion of the sentence should be read as "unless the new coils/detectors are purchased and connected".

XP have been using an old marketing trick - emphasizing on their webpages that all updates are absolutely free. Well, everybody knows that the cost of free delivery of any product is included into the product's price. In the case of XP's free updates, a user automatically pays for them when purchasing a new coil/detector without which the updated firmware does not work effectively.

Every new update is better called a free trial version update! The cost of "free" updates drives the coils' prices up considerably because it includes the costs of research, firmware development, quality assurance, finding and fixing firmware bugs (recoding, additional testing and subsequent patching), development of interface compatible with Windows OS, the hosting server's maintenance, etc. And the coil buyers actually pay not only for their own firmware updates and downloads, but also for everybody else's. This scheme is so clever!

The firmware version 4.0 was the first implementation of XP's profitable business plan when TWO HF white coils + an expensive MI-6 pinpointer/mini-detector with a radio connection to the Deus were released. When the v5.0 update was issued in July of 2018, THREE new X35 LF coils were released along with it. But the scheme with the HF and LF coils is only a part of XP's money-making business plan.

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